INSIGHTS
LATEST INSIGHT
AI & Innovation
The Better I Get at Using AI, the Less I Trust It.
AI can be incredibly capable and convincingly wrong. The better I get at using it, the more I’ve learned to question assumptions, verify the work, and protect the thinking that still needs to be human.
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11 min read
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AI & Innovation
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The ideas behind the work.
Good strategy is rarely about having more information. It’s about seeing what matters, understanding what’s changing, and making better decisions about what comes next.
The thinking here comes from building, advising, operating, and solving problems in the real world.
CLARITY BEFORE ACTIVITY. Moving faster doesn’t help if you’re moving in the wrong direction.
EXECUTION IS PART OF STRATEGY. A strategy that cannot survive contact with the real world isn’t finished.
COMPLEXITY SHOULD BECOME SIMPLER. The job isn’t to make difficult work sound sophisticated. It’s to make it understandable enough to act on.
TECHNOLOGY SHOULD IMPROVE JUDGMENT. AI and new tools matter when they help people see more clearly, decide better, or execute differently — not because they’re new.
PLANS SHOULD CHANGE WHEN REALITY DOES. Good operating systems create direction without pretending the future will cooperate.
THINKING FROM THE WORK
Questions worth exploring.
What are we doing because it still matters — and what are we doing because we always have?
Where is complexity hiding a decision that actually needs to be made?
What changes when AI becomes part of how the work gets done rather than another tool added to the stack?
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